Adding Bulk Message Variables
Variables allow you to personalize a bulk message for each recipient — inserting values like a contact’s name, company, or any custom field into the message text. You can see exactly what value each contact will receive, with a live preview before you send.Navigate to the Draft Message screen
Go to
Bulk messages > New bulk message, select your contacts, and proceed to the Draft Message step.Add a variable
Click the 
{} button in the message toolbar, or type { directly in the message body. Enter a name for the variable and a fallback value. The fallback value is used for any contact where you leave the field empty.Insert the variable into your message
After creating a variable, insert it by selecting it from the pop-up menu that appears when you type 
{.Fill in variable values for each contact
Click 
Next Step to go to the Fill Variables screen. Each contact is shown as a row in the table. Fill in the variable values for each contact directly in the table.Upload Variables button. You will notice the table has been populated with the values that you provided. Once you have verified all the variable values, click on Preview & Send.Preview the messages before sending
Click through each contact in the preview panel to see exactly how the final message will look for that recipient, with all variables replaced by their actual values.