Variables in Bulk Messages
Guide to personalise bulk messages with variables
Adding Bulk Message Variables
Bulk Message variables allow you to personalize messages for each group or 1:1 chat, enhancing engagement and relevance. Here’s how to add them:
Access the Draft Message Screen
Navigate to ‘Broadcast > New broadcast’ and select the groups you want to message. Click on ‘Draft message’ on the top right.
Add Variables
Click on the {} button on the toolbar or simply type ’ { ‘. Choose a
name for the variable and a fallback value. The fallback value will be used in
place of the variable in-case you miss filling any of the values later.
Add a Variable
Add a Variable
Insert Variables
After adding a new variable, you can insert it by choosing it from the pop-up menu.
Insert Variable
Fill Variable Values
Go to Fill Variables screen by clicking on Next Step. Download the CSV file
from the top right corner of the screen.
Download CSV File
Fill in the variable values for each chat using a CSV editor like Google Sheets or Excel.
Do not modify the columns or add/remove rows in the downloaded CSV. If you need to add variables or chats, make those changes in the table and then download a new CSV file.
Edit CSV File
Upload the modified CSV to Periskope by clicking the Upload Variables button. You will notice the table has been populated with the values that you provided.
Once you have verified all the variable values, click on Preview & Send.
Upload CSV
Preview Messages
When you preview the message, it will show examples of how the variables will be replaced with actual data. Click through the chats to see how each message will look.
Preview Variables
Send or Schedule Messages
Once you are happy with the preview, click on ‘Send now’ to send immediately and ‘Schedule for later’ to schedule the message for a later date and time.
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